Vodafone Cyprus approached me to improve the usability of its My Vodafone app for B2B and B2C users. I analysed user and competitor information, generated ideas, prototyped, iterated and built high-fidelity prototypes to optimise the app's user experience and align it with user expectations in a fast-paced tech environment.
Issues with the app's user experience were identified through user research and competitive analysis:
Fragmented and complicated user experience left users frustrated and overwhelmed
Hard to find critical features were driving users away from the app
Lack of discoverability of user information made users feel insecure, resulting in a lack of reliance on the app
Turning ideas into prototypes
Low-fidelity prototypes were created for the optimised landing page, sitemap and individual functionalities. The structure of the app was simplified by integrating features into a single screen, reducing user confusion and making navigation easier and more efficient. KPI sections were highlighted, and filtering and categorisation options were introduced for various functions, making information more discoverable.
Testing and iteration
Once the low-fidelity prototypes were delivered, they were tested with partners, and final refinements were made. High-fidelity prototypes were created for the app's landing page, sitemap and individual functionalities, adding interaction and applying branding guidelines.
The project resulted in a refined user experience of the app, reducing user confusion and increasing engagement with the client's KPI features.