Project overview
In my most recent project with Turkcell, a Turkish telecoms company, I was responsible for designing the look and the feel of a new feature for its sales platform that enabled B2C customer service representatives (working in showrooms) to collect electronic signatures from clients using their ID-cards to sign documents.
Research and analysis
First, I had detailed discussions with the client to understand the business needs and thoroughly analysed the project brief. I also researched best practices in the industry and user preferences to ensure that my design choices met the needs of the target users.
Turning ideas into prototypes
In the prototyping phase, I aimed to ensure that users were able to easily understand the instructions and navigate the process. To achieve this, I designed a step-by-step process flow. I also created screens with simple and visually-supported instructions to help users move along smoothly.
Testing and iteration
User testing was conducted to ensure that the feature was easy to use and the instructions were easy to comprehend. The prototype went through several iterations of testing and refinement until the desired user experience was attained. Finally, I produced a high-fidelity prototype and collaborated with a cross-functional team to integrate the new feature into the existing ecosystem of Turkcell's platform.
Card reader signing
Outcome
The result of the project was the successful implementation of the new feature designed for Turkcell's B2C showroom sales platform, which led to a more efficient sales process.